𝗦𝗽𝗼𝘁 it. 𝗙𝗶𝘅 it. 𝗦𝗮𝘃𝗲 it.
Traditional systems show "what"
Mark'Oh shows "why"
It’s not just rising costs hurting your business.
Rising costs, business rates, energy, suppliers, most of it completely out of your control, and you’re expected to just absorb it and keep going.
You see it everywhere… good businesses closing, not because they’re doing anything wrong, but because the pressure just keeps building.
But while those big costs can’t be controlled, there’s another side to it that often gets overlooked: the stuff happening inside the business every day.
It’s rarely one big issue. It’s the constant drip of small things like stock going to waste, things being reordered too late, customers getting confused or walking away, the same problems cropping up across different shifts. On their own they don’t seem like much, but over time they quietly eat into already tight margins.
And it adds up more than people realise. In retail alone, it’s estimated that over $1.8 trillion is lost globally each year to things like overstock, misallocation, and missed demand (IHL Group). That’s just one area - and it shows how much is being lost in ways that aren’t always obvious.
The frustrating part is, the insight is already there.
Your team sees it every day. They mention things in passing, notice patterns, flag issues, but when you’re busy running everything, it isn't easy to spot the common pattern and it doesn’t build into a clear picture.
So most businesses rely on reports, sales data, analytics, the things that tell you what’s already happened. But by that point, the damage is already done. What’s missing is understanding why those problems were building in the first place.
Because the earliest warning signs don’t live in reports. They live in the day-to-day- in small observations, repeated comments, the things people notice but don’t log anywhere.
And when that insight isn’t captured or connected, the same issues repeat, the pressure builds, and money continues to slip through unnoticed.
Seeing the numbers isn’t the same as understanding the problem.
Where Mark'Oh fits.
A missing layer between data and decisions
Mark’Oh sits between existing operational systems and the real-world behaviours they measure.
It doesn’t replace forecasting, inventory, or analytics tools. It complements them by capturing the missing human insight that explains why issues form before they appear in reports.
By structuring frontline judgement and revealing repeat patterns across locations, Mark’Oh allows leadership to prioritise the right problems earlier - with clarity rather than hindsight.
What is Mark'Oh
A simple way to track issues and spot patterns across your business.
Mark’Oh is a simple system that captures the things your team notices every day, but that usually go unrecorded.
It allows staff to quickly log issues, observations, or patterns they’re seeing on the ground.
Things like:
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something that keeps going wrong
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something customers struggle with
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something that’s quietly costing time or money
Each entry is quick and simple.
It focuses on:
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where the issue is happening
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what it relates to
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how long it’s been going on
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and what they think is causing it
On its own, one log doesn’t mean much.
But when the same things start appearing again and again…
Mark’Oh connects them.
So instead of scattered comments or one-off complaints, you get:
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clear patterns
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recurring problems
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early warning signs of bigger issues
Sometimes a business has lots of small problems, but sometimes, one issue is doing most of the damage. Mark’Oh helps you spot the difference.
So instead of spreading time and effort across everything, you can focus on the problems that are actually costing you the most.
Mark’Oh doesn’t replace your existing systems.
It works alongside them, helping you understand what’s really going on sooner, so you can act before it shows up in your numbers.
How it works
A simple flow from observation to action
Your team quickly logs things they notice as they happen.
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something going wrong
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something customers struggle with
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something that keeps coming up
No long reports. Just quick, real-world input.
1. Log
2. Group
Mark’Oh automatically groups similar entries together:
Ie: the same product appearing repeatedly, the same explanation appearing independently, patterns forming over time..
So instead of lots of one-off comments…
You start to see what’s repeating.
4. Prioritise
Not all problems are equal.
Mark’Oh helps you see:
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what’s happening occasionally
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what’s happening repeatedly
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what’s likely causing the biggest impact
So you can focus on what actually matters.
3. Surface
When something keeps appearing, it’s surfaced as a clear pattern on your dashboard.
You can instantly see:
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what the issue is
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where it’s happening
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what people think is causing it
5. Act
Owners/managers then use their existing systems to take action:
Adjust buying, reallocate stock, change range, update, layout or signage.
Mark’Oh provides the signal.
Existing systems handle the execution.
Pilot Programme
We’re currently running a small number of pilots with local businesses in Cornwall.
The aim is simple:
to test Mark’Oh in real environments, understand what it picks up in day-to-day operations, and build real-world evidence to support future funding and growth.
What the pilot involves
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A quick setup tailored to your business
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Your team logging observations as part of their normal day
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A short pilot period (typically a few weeks)
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A live view of patterns as they begin to form
There’s no disruption to your current systems or processes.
What we’re looking for
We’re working with businesses where:
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there is a team operating day-to-day
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issues tend to repeat but aren’t formally tracked
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and there’s value in understanding where time or money is being lost
What you’ll get
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visibility of recurring issues
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a clearer picture of where pressure is building
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insight into what’s actually driving problems
Location
This pilot phase is limited to businesses based in Cornwall.
Availability
We’re only running a small number of pilots at this stage.
There are now just a couple of spaces remaining.
Register interest
If you’d like to take part, please get in touch!
Where we are now
Mark’Oh is entering its early pilot phase.
At this stage, this isn’t a finished product being rolled out at scale. We’re working with a small number of businesses to test it in real environments, understand what it actually surfaces day to day, and build the evidence needed to take it further.
We’re currently running a small number of low-risk pilots with businesses experiencing issues such as wasted or aged stock, misallocation, repeated operational problems, or general blind spots that aren’t being clearly picked up elsewhere. These pilots sit alongside your existing systems and processes, with the aim of seeing whether this approach can surface clearer insight earlier — before problems build into something more costly.
Alongside this, we’re having early conversations with a small number of investors to support the first full version and wider rollout. This is still a shaping stage, focused on proving the concept properly rather than pushing for rapid scale.
We’re also keeping a small group of businesses and individuals in the loop as the pilot phase progresses, sharing what’s being learned along the way.
Join the waitlist
Joining the waitlist doesn’t commit you to anything.
It’s simply a way to:
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express early interest
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stay informed as pilots progress
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and help demonstrate real demand as we move towards funding and wider rollout
Demo Video
Join the waitlist!
Don't worry! Joining the waitlist doesn’t commit you to anything.
It’s simply a way to express early interest, stay informed as the pilot phase progresses, and help demonstrate real demand as we move towards funding and wider rollout.
Click the button below to register in under 10 seconds!
A note from the Founder.
My name is Max, I live in Looe, I am a mum to three young children (one with additional needs) and like many of us, I am wildly skint.
After many months of searching for a job, it became apparent that none are willing to take on someone who may have to call in last minute because one of the children is poorly. Totally valid, especially when it does seem to be every other week. (The joys of having no family nearby to step in last minute)
I have always worked, and I have been struggling not only financially on UC but also with my own sanity, so I started working day and night on building something of my own that could work around their needs.
Over the years I have picked up pretty much any job going- roofing, farming, support work, watersports instructor, café, pubs and clubs, even a ski instructor despite not actually being able to ski- my only qualification there was speaking French. (Which was.. ✨️interesting✨️ when I was handed a group of 20 five year olds on skis at 17)
Although the saying goes “jack of all trades, master of none”, it has actually allowed me to spot a common issue across most places I have worked.
There are always lots of small things going wrong in the background. The constant little issues that quietly leak time and money without it being obvious. Things like stuff getting wasted or damaged, running out of stock at the wrong time, customers asking the same things over and over, and the same issues cropping up again and again. Everyone knows it’s happening, but no one is really able to track it properly, so it just carries on.
At the same time, so many local businesses are struggling with rising costs like rates, stock, energy, wages. Most of that is out of their control, which makes those small internal losses matter even more.
So all of this led me to start building a simple system that could help spot those small problems and patterns, so they can actually be fixed instead of repeated.
The first hurdle was that I have absolutely no tech skills whatsoever.
The second was being quoted over 60k to build it.
Well, seeing as I was quite literally on the breadline (the Aldi 75p kind, not the posh Waitrose finest baguette kind 😅), that wasn’t exactly an option.
But I am very stubborn. So I decided that with the internet and the information out there, I would teach myself and build it myself.
And to my surprise, with only the cost of a daily headache, it now exists. It’s built, it works, and it’s currently being reviewed and refined. It doesn’t have all the swanky bells and whistles that 60k would have got me, but that will come in time. (Hopefully… in theory 😅)
At this stage, showing that real businesses are interested in something like this makes a huge difference. It helps prove that this isn’t just an idea, but something people would actually use - which is what allows me to take it further, improve it, and access the funding needed to build it properly.
So if it’s something that resonates, joining the waitlist genuinely helps more than you probably realise.
If you’ve read this far, I really do appreciate your time.
Best wishes,
Max – stubborn mum trying her best
